The founder & CEO, Roula Sabouni holds decades of experience in leading, developing, and transforming the real estate industry in the UAE. She has worked with some of the leading organisations like Emaar, Dubai Holding, Nakheel, and Meraas. She is known for her intuitive, organised, results-driven approach, and expert service that leads to seamless, successful deals for her discerning clientele. Roula delivers the ultimate degree of attention, discretion and honesty, which has enabled her to fulfill Aludra Estates' commitment to serve and contribute to Dubai’s sustainable real estate. Roula’s strengths of accountability, diligence, and resilience, coupled with vast experience aid her in navigating through rough times and supporting her stakeholders with timely decision making, and equipping teams to build the systems and architecture that fits the industry standards and customer demands.