Coming from a simple life in Tajikistan and living life here in Dubai is something I should be proud of from my humble beginning as a waiter to a client manager, Allah has so blessed me and my family. Companies that prioritize customer satisfaction experience higher client retention rates. Loyal customers are four times more likely to spread the word about that brand; five times more likely to buy again; and seven times more likely to test a company's latest products. In fact, 99.99 percent of people factor in customer experience when making purchasing decisions.